Etinosa Yvonne’s project examines the perceptions and restrictions on masculinity and appearance within modern Nigerian society.
Unboxed is a multimedia project that explores the ever-changing perception of masculinity as it relates to the outward appearance of men and societal limitations that restrict men’s expression in Nigeria. It features intimate conversations, studio-styled photos and video performances with men across Nigeria.
During a short stay in Lagos, Nigeria’s commercial centre, I noticed a rise in young men across the city who either used pink lip balm or tattooed their lips pink to enhance their looks. I found this trend very fascinating.
As I pondered about the trend, I realized that more than ever before, the beauty standard of men across the country is rapidly changing as more men refuse to conform to society’s expectations.
My approach involves centering the conversations around men and their perception of masculinity as it relates to their looks, masculinity as it relates to identity, gender roles and social norms as well as conversations about their favorite body parts/grooming tool or fashion item.
Etinosa Yvonne is a self-taught documentary photographer, photojournalist and multidisciplinary artist based in Abuja, Nigeria. The primary focus of her work is the exploration of themes related to culture, religion, tradition, the environment, the human condition and social injustice.
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